CEO

India Dinae

The story is pretty simple, she wanted to create products that restore and strengthen hair to promote retention that was truly ALL natural. She felt that for so many years certain ethnicities had been under the impression that their hair “can’t grow” past a designated length. Well, needless to say, her intention was to create products that prove that myth to be wrong.

Our Journey

The company was built on a foundation to take pride in making products that are tailored to specific hair needs. India says “we live in the social media era where we see products that have amazing before and after pictures, we purchase them with hope we’ll have the same results…”. The truth is, every person’s hair is different so there is no “one size fits all” when it comes to hair products and that’s why we’ve spent so much time figuring out what natural ingredients work best for various hair needs.