Use twice daily with protective/natural styles, massaging into scalp for 2-5 minutes. Use three times a week for other styles (press outs, weaves, etc.) as this is a heavier oil, it may make hair or weaves oily. This oil works best when it can be applied daily on hair experiencing thinning, breakage, alopecia, heat/chemical damage, loss of edges, etc. Be sure to concentrate on problem areas when applying.